Tribe Updates

Minimalist shoes can help improve posture and musculoskeletal health

Minimalist shoes can help improve posture and musculoskeletal health

We generally associate poor posture with sitting at a desk all day, watching TV for long periods of time, and inadequate physical activity, but our shoes can also lead to poor posture. Making the switch to minimalist shoes can help improve posture and musculoskeletal health over long term wear. 
Freet Footwear - Barefoot Vegan Shoes Pace & Tanga

FREET Footwear - Vegan Shoes made from Waste Coffee Grounds

Did you know that the FREET Pace and Tanga are made from a 100% recycled coffee grounds flyknit upper? Great for performance – active comfort, durability, quick drying, antimicrobial, breathability … and also great for our planet’s precious resources.
Sustainable minimalist - Lems Boulder Boots

The Simplistic Design of Sustainable Shoes

With so many choices available when it comes to footwear these days, it may be hard to find exactly what you are looking for as well as something t...
How Your Feet Can Help Take the Load off Your Back

How Your Feet Can Help Take the Load off Your Back

Not many people are aware of how much your feet can impact other areas of the body. The majority of people you speak to may reveal that they suffer...
Daring to Go Barefoot

Daring to Go Barefoot

Our feet are very important and deserve to be treated as such. Whether you love to hike, run, or take long walks it is important to maintain a soli...
Merry Christmas to all our customers!

Merry Christmas to all our customers!

It's been a great year for bprimal, we introduced FREET Footwear to Australia and have generally been quite busy filling orders! LEMS shoes are get...
Freet Respond now in store!

Freet Respond now in store!

Freet footwear latest model - the Respond - is now available in store!  The Respond is a performance multi activity sports shoe with a ConnectComf...