Bprimal Rewards - Terms & Conditions

By agreeing to join Bprimal Rewards at Bprimal, each member accepts and agrees to be bound by the Bprimal Rewards Terms and Conditions and the Privacy Policy applicable from time to time. Joining Bprimal Rewards may automatically cancel a member’s membership of any other program offered by Bprimal.

1. Membership

1.1. By joining our Bprimal Rewards Loyalty Program, you are agreeing to our Terms and Conditions and our Privacy Policy, and to be contacted in accordance with the same in respect of your account. Joining Bprimal Rewards may automatically cancel a member’s membership of any other program offered by Bprimal.

2. Earning Points & Tiers

2.1. Bprimal Rewards Members will earn Points on all purchases they make at any of Bprimal Australia stores or online, where they identify themselves in making that purchase by providing their full name & email address in-store, or by logging into their Bprimal Rewards Member account online or providing the email address at checkout associated with their account.

2.2. A member will receive a minimum of 1 point for every $2 AUD spent. Points are calculated by rounding down to the nearest dollar ($) amount.

2.3. On accumulating the first 300 points, Bprimal Rewards members are automatically assigned a $30 Bprimal Rewards Voucher to their Bprimal Rewards profile, then for every subsequent 300 points another $30 Bprimal Rewards voucher will be assigned to their Bprimal Rewards profile.

2.4. Bprimal Rewards Vouchers expire 6 months from the issue date.

2.5. All Points earnt will be valid for 36 months from the date of issue.

2.6. Bprimal Rewards Voucher redemption does not accumulate towards your Bprimal Rewards Spend and therefore does not accumulate Points. For example, if you purchase an item valued at $100 and use $20 Bprimal Rewards Reward value when making payment for that purchase, your Bprimal Rewards Spend for that purchase is $80 and you will be assigned 80 Points to your Bprimal Rewards Member account.

3. Rewards

3.1. Bprimal Rewards cannot be used for payment of laybys or applied to prior purchases.

3.2. You may not use more than $30 of Bprimal Rewards Voucher points per transaction.

3.3. The Bprimal Rewards membership card is not a credit or charge card. Your Bprimal Rewards Voucher is not transferable, cannot be redeemed for cash, cannot be used against prior purchases or used for the purchase of gift cards (physical or electronic).

Using your Rewards in-store:

When shopping in-store, you must provide the email address attached to your member account in order for your Reward to be applied to your transaction by a Bprimal team member.

Using your Rewards online:

When shopping online, you must create an account using the email address supplied when joining the Program and be logged in to your account when checking out, in order for your Reward to be applied to your online transaction. Please note, after you have created your online account, you will be sent a verification email which you need to validate before the account gets created. If you do not validate your email, you will not be able to log into your online account or use your rewards. Once you are logged in, at the checkout page, your Reward will appear with a prompt to ‘Apply your Reward’ which you must select in order for the Reward to be used as part of payment towards your transaction. If you do not select to apply your Reward to the transaction, it will remain unused on your Member account until it expires or is otherwise used.

3.4. Other than any Rewards issued to you, the Bprimal Rewards Program may give you access to Member competitions and events or may include the allocation of surprise gifts and rewards to your account from time to time. At its sole discretion, we may provide access to these items to some or all Members of the Program. You will be notified via email should any of these apply to your account.

3.5. If you do not adhere to these Terms and Conditions, we reserve the right to cancel your Bprimal Rewards account and any associated Rewards at any time.

3.6. To access your My Account and see your Points balance and Rewards you have been issued, use the same email address and either login in or create an account via bprimal.com.au/pages/rewards. We encourage all customers to login when they visit us online. When shopping online, you must log in using the email address you used when signing up, either by logging in or adding it at the checkout in order to access and use any valid Rewards and see any information relating to your Bprimal Rewards account.

3.7. You can only earn and redeem Rewards at Bprimal Australia retail stores and on the Bprimal website (www.bprimal.com.au).

3.8. You can only redeem rewards from one (1) Bprimal Rewards account per transaction.

3.9. Certain products and promotions may be excluded from the Program and this will be notified to you where it is applicable via the Terms and Conditions of the specific promotion.

4. Returns / Refunds

4.1. If you used a Reward when you make your purchase, the total amount you pay will have been reduced. If you redeem a Bprimal Rewards Voucher for the purchase of multiple items, the application of that Reward’s value will be split proportionally over the products in the order based on the value of each item. For example, if you purchase a pair of shoes and a pack of socks, you might see the bulk of your $30 Bprimal Rewards Voucher being applied to your shoes, based on the value of this item being higher.

4.2. If your order is cancelled or you choose to return or exchange a product, we will adjust your Member account so that the correct Bprimal Rewards Voucher amount is returned to you. The amount returned will be based on the portion of the Bprimal Rewards Voucher that was applied to the specific product you are returning, as stated above.

4.3. Any refund owing will be processed based on the amount paid for the transaction, after any Bprimal Rewards Vouchers were applied & the Bprimal Rewards Voucher will be returned to your Bprimal Rewards account.

4.4. If you earnt Points or a Bprimal Rewards Voucher when making your purchase, these Points / Vouchers will be taken off your Points balance / account when an eligible transaction has been cancelled, reversed or relates to a refund given.

4.5. Bprimal will deduct from your Bprimal Rewards account any points or Rewards Vouchers that have been credited to your Bprimal Rewards account in error, earned fraudulently and any points or Vouchers that relate to a purchase which has been cancelled, reversed or refunded.

4.6. Bprimal Rewards Voucher redemption does not accumulate towards spending level and therefore does not accumulate points.

5. Your Obligations and Eligibility

5.1. You must be a resident of Australia aged 18 years or older to become a member of the Bprimal Rewards Program.

5.2. You can use your Bprimal Rewards membership at any Bprimal retail store and at the Bprimal website at www.bprimal.com.au.

5.3. To be eligible for Bprimal Rewards Program benefits and exclusive offers in-store, you must identify yourself as a Bprimal Rewards Program Member at the point of sale by providing your name and email address you used when signing up to the Program.

5.4. Employees of the Accent Group Limited and its related entities and/or The Athlete’s Foot are eligible to join but are not eligible to earn or redeem Rewards points. This is exclusively for our customers who don’t get to enjoy all the other benefits of working with us.

5.5. The Bprimal Rewards program is intended for personal shopping use only. Rewards will only be issued to those we deem to be legitimate personal customers. We reserve the right to cancel your account and/or reject your Reward/s and/or points if we know or suspect that you intend to resell some or all of the products specified in your order as a part of a commercial business. We reserve the right to withdraw or cancel Rewards and/or points that we know, or suspect were earned as a result of purchasing goods that are intended for resale or commercial activity. If you have already redeemed these Rewards on a purchase, we reserve the right to cancel and refund these orders, followed by removing the rewards from your loyalty account.

5.6. If your Membership is terminated for any reason, your Rewards and points will no longer be valid and will be rendered null and void.

5.7. Your email address needs to be provided at the point of sale/checkout for the purposes of applying the points to your account for each sale you make.

5.8. Your Bprimal Rewards Program account is issued by Bprimal and is not transferable to any other person.

5.9. We will not accept any liability for any of your member communications that are misdirected, lost or not received.

5.10 We may collect your personal information for the purpose of facilitating the Bprimal Rewards Program. Personal information will be handled in accordance with our Privacy Policy.

5.11. We may, at any time and in its discretion, require you to provide proof of identification (in a form requested by us) to verify the authenticity of your membership and compliance with the Bprimal Rewards Program Terms and Conditions. Failure to provide proof of identification may result in termination of your membership.

5.12. You are to read these Program Terms and Conditions in conjunction with any additional conditions associated with Rewards, including without limitation the Website Terms and Conditions and other relevant Bprimal Policies and Terms and Conditions.

5.13. It is your responsibility to update your Bprimal Rewards Program member profile with details of your email address, phone number and postal address, otherwise we may not be able to contact you about your membership, rewards, special offers or entry to competitions or Member events.

5.14. We reserve the right to change, cancel or modify your membership, points, or Rewards Vouchers or withdraw the Program, at any time. Bprimal will make reasonable efforts to communicate changes in advance to you via email or the Bprimal website as reasonable in the circumstances, but will not be liable if it does not.

6. General

6.1. To the extent permitted by law, Bprimal and managers of the Bprimal Rewards program will not be liable for any errors, omissions, delays or disruptions in the operation of the Bprimal Rewards program and will not be liable for any loss caused by any such errors, omissions, delays or disruptions.

6.2. We may cancel, replace or amend the Bprimal Rewards program, offers, Points, Rewards Vouchers and these terms and conditions at any time at our discretion. In particular Bprimal reserves the right to change the number of points required to qualify for a voucher and/or the amount of that voucher at any time. Bprimal will use reasonable endeavours to notify members of any replacement or amendment, but will not be liable if it does not. Bprimal may suspend or terminate the Bprimal Rewards program at any time without reason or notice. Bprimal will not be liable for any loss or damage that may arise from any suspension or termination.

6.3. Bprimal Rewards is a trademark of Bprimal. References made in these Terms and Conditions to “we”, “us”, “our” or “Bprimal” means Bprimal (ABN: 72 562 923 078). Latest update: 2024-10-29

Based on 9106 reviews
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Quality: Excellent
Sizing: Small
My toddler loves them

My 3 year old doesnt like wearing shoes. She finds most of them hard. I wasnt sure if she’d like them but im so glad she loves them. They arent so easy to take off which is a plus for us as she doesnt take them off so often. I really want same shoes in my size 😄

My daughter loves it and she can put on and take it off herself, which makes her very happy!

I ordered the shoes because that looked great and was affordable. I accidentally believed my size was a 43 from the internet charts and I found it was too small. When I called up bprimal they were excellent in providing me an exchange and now that I received the size 45 I am so happy with them. Definitely recommend I have never had a shoe like it.

Love my new lems! Beautiful colour and very comfortable. I'm about to be hiking daily and love that my feet will be super comfortable and supported, and as they are barefoot shoes I can wear my correct toes inside them too!

Love these so much, so comfy. My feet feel so much better now after a dog walk, I am a US size 7 and went for a 7.5 and it is perfect

I am super happy with these shoes. I put off this decision for a long time as they aren’t exactly affordable. However I needed a pair more suitable for work and wanted to start the year the right way.
They are instantly comfortable and I really like the cork insole. These shoes also dress up and down. Either with jeans, chinos or dress trousers.
I do recommend these to anyone on the fence.

We love the freedom bprimal brings to school life 🩷

B Primal shoes are pretty much the only shoes my Daughter will wear due to her sensory issues. They are amazing quality and so comfortable!!!

Super comfy. I took the time to watch the YouTube video adjust them properly and they even fit my high instep hobbit feet beautifully. Will be getting another pair soon.

Debated sizes going up or as per size chart. In the end my usual UK9 is a perfect fit. Quality is excellent, comfortable right out of the box, did a 5km hike day two, fantastic shoes. Lots of grip, and yes, not a fully barefoot shoe but a great support trail run/hike shoe.

Absolutely love them. Size 10 in vans is a true perfect fit. It’s insane how comfy they are straight away.

I shouldn’t have been so apprehensive and got them when i first looked at them.

I'm really happpy with the Shamma Mountain Goats. Nowadays Shamma call these sandals Elite Alphas. They have great grip and I highly recommend printing their size templates and studying the overall clearance around the foot. I did this and avoided getting a size too big. I also invested in the power straps and these have made them feel even more secure.

I bought these in early December 2024 and haven't been able to take them off. They are so comfy and stylish in a retro way, with plenty of room to accomodate my toe correctors (I have bunions on both feet), and versatile enough to go with jeans, dresses, shorts. I have rather high arches, and was wondering about the zero drop design. Have been walking all over Sydney in them without getting sore feet, they didn't require any "breaking in".

Was worried they'd show dirt easily, being a pale cream/beige, but they've been fine so far. Taking them travelling overseas for the next few months.

p.s. I'd initially bought these online, and went to the physical store at Neutral Bay to change one size down. The shoes are true to size, but I had thought I needed a larger size. The staff at the store were friendly and helpful.

I’ve only worn them a couple of times but so far they look and feel great! Wide enough to not annoy my bunions. I took the insoles out first extra space.

This is my first pair of Lems after wearing Vivo barefoot shoes for years. They are fantastic. They are very comfortable and light to wear and the wide toe box is amazing.
Customer service was excellent both on the phone when I called to ask for advice and online with returns while I was finding the correct size for me.
Highly recommended.

Super-comfy boots that have been perfect on my first, short walk. I
sustained a fracture dislocation in my left foot during my teens in a motorcycle crash, so buying hiking boots/shoes isn’t always easy. Previous pairs have either given me blisters or fallen apart fairly quickly. These are bliss to wear, and will hopefully last a bit longer!

I've been wearing these for farm work the past two weeks. They're amazing!! It's my second pair in 2 years and I'll buy again when these wear out. I wear them daily.
Good fit. Flexible foot space, adjusts to your foot shape. Wide enough for medium feet. Breathable.

The Be Lenka Sophie shoes are an exceptional blend of style, comfort, and quality. Lightweight and breathable, they’re ideal for anything from errands to outings.

My feet are loving these! I’ve been on my feet all day long lately and feet are not sore. Highly recommend!

Size up, Size UP, SIZE UP!

I love these shoes but despite my normally being a size 40, I bought these in a 41 (based on their recommendation to size up) then swapped cos even they were too small, and at last, got a size 42.

I need barefoot shoes for the wide toe box, otherwise I get serious pain and plantar fasciitis issues, but also need the support of my orthotics due to too many injuries.

A barefoot shoe with the capacity for an orthotic is difficult to find!

I was only able to comfortably fit my orthotics by removing the insole layer of the shoes and then placing in my rigid and thick orthotic.

Now that I finally have the fit worked out though, they are positively the BEST work shoe.

I’m on my feet for hours each shift and take lots of steps. They’re flexible, flat and wide. EXACTLY what I was after. And I’m so pleased they come in leather.

I think they will serve me well and for a long time ☺️ comfy at LAST! And no blisters/break in period. Immediate comfort and happy feet 👣❤️

Thanks, BPrimal 🙏🏼

I’ve done 150 kms in them. They are indeed waterproof, light yet sturdy. They do not require any break in period however I had to make adjustments for the minimal drop from heel to toe but they felt comfortable throughout. The threads on the outsole are thinner than regular hiking boots without any loss in traction. Descents were surprisingly easier due to the lower profile. The boots were more flexible, a big plus feeling the terrain though on rocky surfaces I felt gravel underfoot without discomfort. No blister issues. Unfortunately, I had to replace the laces as they too short.

I have struggled for years to find a walking boot that is waterproof, comfortable and wide enough for my feet. I have finally found my forever boot! I walked 100’s of kms on our most recent overseas trip, through muddy bogs and plenty of rain and my feet stayed warm and dry the entire time in these boots. I didn’t have time to break them in but thankfully they were comfortable from day one. And they looked good with jeans walking around the cities too! I also want to praise the return service for the small fee that Bprimal offer. It allowed me to purchase two pairs of boots and return the one that didn’t fit. Thanks bPrimal and Lems!

Awesome shoe for my foot! Got them as work shoes in the Victorian bush

Very happy with these boots! The cork innersole is really comfortable and soft. I love that the sole is thicker than some barefoot shoes, it provides more cushioning while I'm on my feet all day. Great toe room. Great casual style that you can dress up or down. Good boot, would buy again.

Unfortunately not the hiking boot I had hoped - I found the exposed stitching running up the inside of the back of the boot was hard and abrasive against the back of my ankle, especially walking up hill. It was very uncomfortable and I had to stop and loosen the laces and walk gingerly up hill, as it was actually painful. Cushioning and comfort around the back of the ankle is pretty central to a hiking boot.

Breathability was also an issue. After only a short, 1 hour walk, my feet felt very hot - it wasn't a hot day and I was wearing summer socks. I understand the shoe is designed to be completely waterproof, so perhaps ventilation has been sacrificed for the waterproof capability. My feet were very hot and sweaty after the short walk though.

I found the laces short - longer laces would make it easier to tie and double knot the laces.

On a positive note, the wide toe box was noticeably more roomy for my toes, in comparison to my Salomon and One Planet hiking boots.

I also found the grip on the outer sole good on loose surfaces and rock (I can't comment on wet surfaces, as I walked on a fine day).

I think this boot is okay for casual wear on flat surfaces.. unfortunately not designed with the realities of hiking in mind.