ABOUT US

what we do

In a nutshell, we are the home of minimalist, barefoot and functional footwear across Australian and New Zealand.

From conquering rugged peaks to roaming city streets, our bprimal community share a common goal: to move as nature intended by stepping into the freedom of foot shaped shoes.

Our team both craft our own range of healthy shoes and have scouted the globe for top-notch international brands, so you can shop for a healthy shoe for every adventure in the one spot. And because our goal is healthy and happy feet, we have an awesome range of rehab tools and accessories to support your foot journey too.

who we are

bprimal’s roots are firmly planted on the Sunshine Coast, which is where owners Faye and Jamie juggle family life and their entrepreneurial dreams. After trading in their travel and carpentry gigs, they’ve been busy spending the last decade growing a digital barefoot shoe empire. In true go-getter style,
2024 saw Faye and Jamie take the next natural step, branching out of the online landscape and opened the doors to the first ever Bprimal retail store in Neutral Bay, Sydney.... with more to come!

At Bprimal, we’re committed to making a positive impact beyond just your feet. For every purchase you make, we plant trees, helping to combat climate change and restore our planet’s forests.

Additionally, we provide shoes to deserving communities both locally and internationally, ensuring that those in need can experience the comfort and support of our footwear.

Through these initiatives, we aim to create a ripple effect of positive change, nurturing both our environment and the communities we serve.

Join us in our mission to step lightly and give back generously.