bprimal - The Home for Minimalist & Functional Footwear in Australia & New Zealand 

We are bprimal.  We specialise in providing the best minimalist and functional footwear brands to Australia and New Zealand. Founded in 2014 we set out on a mission to help others fix their feet and restore their natural primal foot shape. 

When you were born, your feet were perfect - toes, arches, heels and all - were as nature designed.  The constraints of modern footwear have altered your feet and left you with pain, poor posture and balance and odour issues.  bprimal is all about correcting and creating Happy natural Feet that dance, walk, and run through life with ease.

bprimal only stocks the very best healthy minimal, functional, anatomical, barefoot footwear brands and accessories including:

• Lems Shoes
• Freet Footwear
• Joe Nimble
• Correct Toes
• Topo Athletic Footwear
• Injinji Toe Socks

We only sell products that we wear, love and totally believe in. We hope you'll take the opportunity to try them out.

Welcome to the bprimal tribe! 👣

Jamie, Faye & Gaelle