what we do

In a nutshell, we’re the home of barefoot, minimalist and functional footwear across Australia and New Zealand.

From rugged trails to everyday life, our community shares one goal: to move as nature intended. That means stepping into foot-shaped shoes that let your feet move, flex and do what they were built to do.

We design and craft our own range of healthy shoes and toe-socks, and we’ve also searched the globe to bring together the best barefoot brands in one place. So whether you're running, working, training or just living life, you’ll find the right pair here.

And because healthy feet go beyond just shoes, we also offer a curated range of foot rehab tools and accessories to support your journey every step of the way.

who we are

bprimal was born on the Sunshine Coast, where owners Faye and Jamie balance family life with building something meaningful. As parents of three, we know how hard it can be to find footwear that actually supports healthy foot development.

That’s why we created our own barefoot school shoes, designed with the same care and philosophy as everything else we do. Because kids deserve the best start, from the ground up.

After more than 10 years online, we opened our first retail store in Neutral Bay, Sydney in 2024, followed by Northcote, Melbourne in 2025.

But we’re not just here to sell shoes.

We’re here to help. Whether you're new to barefoot or years into your journey, our team is here to guide you with honest advice, real experience, and a genuine care for your outcome.

Because at the end of the day, it’s simple

healthy feet change lives 👣

At Bprimal, we’re committed to making a positive impact beyond just your feet. For every purchase you make, we plant trees, helping to combat climate change and restore our planet’s forests.

Additionally, we provide shoes to deserving communities both locally and internationally, ensuring that those in need can experience the comfort and support of our footwear.

Through these initiatives, we aim to create a ripple effect of positive change, nurturing both our environment and the communities we serve.

Join us in our mission to step lightly and give back generously.