ABOUT US

We are bprimal. We are advocates for natural foot health and natural foot function, which is why we specialise in providing the best barefoot minimalist shoes and functional footwear brands to Australia and New Zealand. Founded in 2014 we set out on a mission to help others fix their feet and restore their natural primal foot shape. 

We Believe Your Feet Deserve Better.

When you were born, your feet were perfect - toes, arches, heels and all - were as nature designed. The constraints of modern footwear have altered your feet and left you with pain, poor posture and balance and foot issues. Bprimal is all about correcting and creating happy natural feet that dance, walk, and run through life with ease.

Feel the Difference, Experience the Comfort, Embrace Natural Movement

At Bprimal, we’re committed to making a positive impact beyond just your feet. For every purchase you make, we plant trees, helping to combat climate change and restore our planet’s forests.

Additionally, we provide shoes to deserving communities both locally and internationally, ensuring that those in need can experience the comfort and support of our footwear.

Through these initiatives, we aim to create a ripple effect of positive change, nurturing both our environment and the communities we serve.

Join us in our mission to step lightly and give back generously.