About Us

bprimal - The Home for Minimalist & Functional Footwear in Australia & New Zealand

We are bprimal. We are advocates for natural foot health and natural foot function, which is why we specialise in providing the best barefoot minimalist shoes and functional footwear brands to Australia and New Zealand. Founded in 2014 we set out on a mission to help others fix their feet and restore their natural primal foot shape.

We Believe Your Feet Deserve Better.

When you were born, your feet were perfect - toes, arches, heels and all - were as nature designed. The constraints of modern footwear have altered your feet and left you with pain, poor posture and balance and odour issues. bprimal is all about correcting and creating Happy natural Feet that dance, walk, and run through life with ease.

bprimal only stocks the very best healthy minimal, functional, anatomical, barefoot footwear brands and accessories including:

Lems Shoes
Freet Footwear
Joe Nimble
Correct Toes
Topo Athletic Footwear
Injinji Toe Socks

We are committed to healthy feet so we only sell products that we wear, love and totally believe in. We hope you'll take the opportunity to try them out.

Welcome to the bprimal tribe! 👣

Jamie, Faye & Gaelle

Join the Tribe on Socials:

👣 Show us your bprimal gear in action—tag @bprimal_au on Instagram or post to our Bprimal Facebook page.

📩 Send us through your awesome snaps to have the chance to be featured on our feed.

🧐 How many people could your photo influence to make the healthy change to barefoot shoes?