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Conventional Footwear. Photo from Unsplash.com

What is Natural Footwear? The Key Differences Between Barefoot Footwear & Conventional Footwear

by Jamie Wilson

It may be hard to believe this, what with the myriad of options at our disposal and our constant use of them, but somewhere along the way, humans ...

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The Wonders of Play and Engaging Your Feet Every Day

by Jamie Wilson

Growing up, play was a fundamental part of our day. Whether at home, in the yard, on the playground, or at school, we spent a lot of time moving a...

Barefoot Barefoot shoes Foot Exercises Foot health Foot Strengthening

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How ‘Traditional’ School Shoes are Harming Your Child's Feet & Overall Development

by Jamie Wilson

If you don’t put much thought into the type of school shoes you buy for your children, it’s time for that to change. Like most parents, you may onl...

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Key Features of Barefoot Shoes & Their Benefits

by Jamie Wilson

Hi, Welcome to bprimal! My name is Jamie Wilson, husband, father and lover of healthy foot function! Let me share some of my experience and insigh...

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Nat Gallant - Physiotherapist & Running Technique Coach

by Jamie Wilson

"Kia ora, my name is Nat Gallant, a physiotherapist and running technique coach living in beautiful Aotearoa - New Zealand. Over the last decade I’...

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Minimalist shoes can help improve posture and musculoskeletal health

by Gaelle Gervais

We generally associate poor posture with sitting at a desk all day, watching TV for long periods of time, and inadequate physical activity, but our shoes can also lead to poor posture. Making the switch to minimalist shoes can help improve posture and musculoskeletal health over long term wear.

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Freet Footwear - Barefoot Vegan Shoes Pace & Tanga

FREET Footwear - Vegan Shoes made from Waste Coffee Grounds

by Jamie Wilson

Did you know that the FREET Pace and Tanga are made from a 100% recycled coffee grounds flyknit upper? Great for performance – active comfort, durability, quick drying, antimicrobial, breathability … and also great for our planet’s precious resources.

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Correct Toes Toe Spacers - About Dr. Ray McClanahan

by Jamie Wilson

Correct Toes toe spacers - About Dr. Ray McClanahan Dr. Ray McClanahan’s practice, Northwest Foot & Ankle clinic in Portland, Oregon, allows hi...

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You Were Born with Perfect Feet - What happened?

by Jamie Wilson

You Were Born with Perfect Feet Babies’ feet are designed to provide balance and stability. With a broad sole and splayed toes, feet...

Barefoot Foot Function Foot health

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Injinji Toesocks: A First-Timer's Perspective

by Jamie Wilson

Still hesitating on picking up your first pair of Injinji socks? We know it can be intimidating so we asked a new staff member to detail their firs...

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