what we do

In a nutshell, we are the home of minimalist, barefoot and functional footwear across Australian and New Zealand.

From conquering rugged peaks to roaming city streets, our bprimal community share a common goal: to move as nature intended by stepping into the freedom of foot shaped shoes.

Our team both craft our own range of healthy shoes and have scouted the globe for top-notch international brands, so you can shop for a healthy shoe for every adventure in the one spot. And because our goal is healthy and happy feet, we have an awesome range of rehab tools and accessories to support your foot journey too.

who we are

bprimal’s roots are firmly planted on the Sunshine Coast, where owners Faye and Jamie juggle family life and their entrepreneurial dreams. As parents of three school-aged kids, we understand the challenges of finding footwear that’s functional and supports healthy foot development. That’s why we created our own line of barefoot school shoes—designed with the same care and commitment as the rest of our collection, because your kids deserve the best start in life, one step at a time.

In 2024, we took the next natural step, branching out from the online landscape to open the doors to the first-ever bprimal retail store in Neutral Bay, Sydney—with more to come!

But we're not just about shoes—we're about stories. Helping people is at the heart of everything we do, whether it's guiding a seasoned barefoot enthusiast or supporting someone taking their very first step. Our team is dedicated to providing personalised guidance, expert advice, and a warm, welcoming environment where you can explore what’s best for your feet and your lifestyle.

At Bprimal, we’re committed to making a positive impact beyond just your feet. For every purchase you make, we plant trees, helping to combat climate change and restore our planet’s forests.

Additionally, we provide shoes to deserving communities both locally and internationally, ensuring that those in need can experience the comfort and support of our footwear.

Through these initiatives, we aim to create a ripple effect of positive change, nurturing both our environment and the communities we serve.

Join us in our mission to step lightly and give back generously.